We have to emulate our customers: what are they looking for, what do they want, and how can we help them? That is why the Buyer Personas stage is so important. So you’ll need the best buyer persona definition and have buyer persona examples.

Marketers often worry about forgetting the…


Google has two types of users: those who use the search engine for entertainment and information purposes (mainly consumers) and those who use the search engine for commercial and navigation purposes: content creation companies, SEO specialists, and webmasters.

Google Search Console is a tool designed with a second audience in…


The publication of an article for a blog is decisive for SEO and to position the page among the first places of the search engines. These posts should have certain characteristics: the use of keywords, frequency of publication, and length. Do you know what the ideal length of a blog…


The term curation or content management is not very popular, although it has been in existence for a long time. Curating content is a task in which you have to find, organize, filter, and add value to the information so that it can later be shared with an audience. It…


PPC or pay-per-click digital advertising campaigns consist of an advertiser paying an amount of money each time a user who is browsing the network, clicks on one of their ads. …


The management of contracts in a company is essential within the terms of professional ethics because here the legal and most important documents within the company are controlled and determine the deadlines in which the activities must be fulfilled for both employees and customers making the machine work effectively.

Each…


The high demand for websites has generated that search engines such as Google are increasingly demanding when it comes to optimizing the positioning of the pages regardless of the turn they have: business, blogs, etc. …


black ipad beside white ceramic mug on white table. This ipad has facilities for jobs for web designer, a graphic designer for website should need this.

There are many web designers and design firms out there, but finding the right one doesn’t have to be that hard. A graphic designer for a website often speaks in geek language, and the good ones are rarely available for new projects. In terms of jobs for a web designer…


On the net there are more than 1.9 billion websites, more than 3.5 billion searches made on Google every day, and more than 350,000 tweets are sent per minute. In an effort to capture the attention of readers in the digital world, we face a great challenge. How to write…


Facebook for marketing looks like New York Time Square online

You probably agree with this statement if you are someone who actively promotes an online store: There is never enough marketing you can do, regardless of the channels you use. What are your thoughts on making a strategy for Facebook marketing? This social media has a lot of traction, popularity…

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