MailChimp: email marketing
It is always important to be able to connect with your customers. having a good relationship with them will help them come back to your website for content, want to do business with you more, and recommend you. Mailchimp can give you that. There is no more direct way to contact someone than through their email, that’s why it is important to have our clients’. To have that agenda in order and send emails from our business, MailChimp is ideal.
What is MailChimp?
Created in 2001, MailChimp is an email marketing tool. And what is email marketing? A type of marketing campaign where you contact your customers through their email. MailChimp helps you make your emails more professional, automate mailings, maintain a customer database, and collect information about your campaigns.
In MailChimp, emails are called campaigns. This is because all the emails you send are intended as part of a marketing strategy, that is, part of a marketing campaign. MailChimp has taken care that you can customize everything to your liking, they take care of the databases, and you take care of the content and style of your brand.
Once you sign up, MailChimp will ask you for some information to create your account. In addition to the basics like your username and the name of your business, it will inquire about your goals. It will ask you if you sell any product or service and if you already have an email address book. All this will help MailChimp to give you a service that suits your needs. Although many of these fields are not mandatory to fill out.
MailChimp has been named one of the best international software companies by G2. Large companies are clients of MailChimp, among them are TED and Vimeo. Although they have not lost sight of small businesses and in fact, they offer many benefits for entrepreneurs.
If someone uses MailChimp in the most basic way, it is used to send mass emails. They can be very general emails, such as a reminder or announcements of a sale on sales. But they can also be emails written for a special occasion, such as an invitation to an event or to announce news and updates to your website. Actually, you are the creator of the subject and the body of the mail, MailChimp only takes care of the distribution.
And, in case you want to schedule mailings, MailChimp takes care of that too. You can schedule periodic shipments of certain emails to make a campaign on certain dates. This is what MailChimp has mastered. Although up to this point it doesn’t sound too different from any mail service.
Well, yes, yes it is. MailChimp makes a database of your customers’ emails. It may be that you insert it manually or that you acquire it through forms on your website. When your visitors sign up for your newsletter, for example, their email is also registered in MailChimp and it will be through this service that they receive your news and other updates. In short, you avoid collecting each email separately and also automate shipments.
On the other hand, MailChimp has also taken into account other services:
- Audience Management: Here you will find tools to know your audience, segment it or predict it. You can also access forms.
- Creative Tools: With these services, you can manage your content and make it dynamic. In addition, they have a creative assistant.
- Marketing Automation: This is an interesting section of MailChimp as it is the one that offers automatic marketing.
With the free version you can access all these services:
- email builder
- Marketing CRM
- Landing pages and forms
- creative assistant
- website builder
Although, MailChimp recommends that you purchase the Standard version for $17 USD per month. In any case, there is a way to take advantage of the free version of MailChimp very well.
How to get the most out of it?
MailChimp has taken into account the need to personalize emails. In addition to that, it works to be more and more efficient in its mail management. That is why it has innovated in both fields.
When it comes to email design, it has unique templates. You can choose the format in which the email will be presented to the client. Also, you can customize colors, fonts, images, and styles. With its content manager, you can save the images of your company to always have them at hand in the editor. Why is this important? Because the idea is to get closer to your customers and having your brand well defined is something that generates trust. Not only should your business be distinguished on your website, but also in your emails. This increases the interactions your customers have with your emails.
On the other hand, MailChimp already has a plugin for G-mail. With it, your contact list is immediately updated in MailChimp. If you have your business email with Google, it will be much easier to keep the MailChimp database up to date. Sure, it’s always a good idea to give the database a few checks to make sure you only have the contacts you want, but this tool does save time.
These two features of MailChimp are very useful. But the most interesting is the collection of results. MailChimp tells you how many people opened your email, how many spent time reading it, and how many clicked on the links you included… It gives you the full report. This information can help you know how well your email marketing campaigns are performing.
Linked to this feature is that of AB lists. This option allows you to divide your contact list into two to send the same mail, only with a variant. For example: Suppose you are going to advertise a sale on sales and you want to test which subject is more attractive to your customers. You keep the body of the email the same, but to half of your contacts, you send the email with a subject that says: Take advantage of up to 50% discount and to the other: discounts just for you. MailChimp will then give you the data on which subject was the most successful and you can use that information for future campaigns.
If you want to learn more about how to use MailChimp, you can watch this tutorial.
Do I recommend it?
In my opinion, MailChimp is a powerful marketing tool. If you are an entrepreneur offering a service or a small business, you can use closeness to your customers to your advantage. MailChimp makes this possible. That contact is a direct help in the growth of your company.
Also, you have nothing to lose by trying the free version. Seriously, I think you should try it here. I give it a 9/10, only because you may need some tutorials to learn how to use it. But once you get the hang of it, it’s great.
Tell me in the comments if you already have MailChimp or if you have questions about its use. I will love to read to you.