Survive any recession with these 3 advertising methods

Growing a company is always on the minds of winners. It’s a matter of trusting their company, their advertising, trusting their customers, and acknowledging that a financial crisis offers some advantages you won’t find in more prosperous times.

1. Make the most of your advertising budget

If the economy is going sideways, it stands to reason that your advertising will produce less customer revenue than when the economy is booming. Even though there’s less money to spend, your profit margin doesn’t have to go down!

Advertising agencies feel the recession just as deeply as you do, and are more desperate for customers than you are. Regardless of whether you already get a good price, it’s the perfect time to negotiate. Whenever you can reduce your advertising costs, you’re increasing your profit on those products.

Are you considering getting free publicity for your business? There are always local papers looking for news about the area. Be a newsmaker! There is no cost to publicity, but it is a wonderful way to get your business in front of potential clients.

Is it really necessary for your advertisements to be so large? Although we tend to assume larger is better, the fact is that short ads with 11 or fewer words encourage a higher response than large ones. Try it out, and you will save on advertising.

2. Use big-ticket sales to your advantage

When a recession hits, not every customer suffers. You should not be afraid to make big-ticket sales offers because there are always people who are thriving financially. A product that is highly valued will also be even more valuable when money is scarce.

Imagine creating products similar to yours but at a much higher price. Most internet marketers create member-only websites and charge much higher prices for their products. It will obviously lead to fewer sales, but the people who truly value the product will buy it. The profit from each sale will be much greater. Think about it this way… While fewer sales may occur, the actual profit may be greater than if it were sold for less.

3. Make sure you maximize your customers

The products you offer and the services you provide are already known to your customer. They can rely on you. Consider this… selling to someone you already know is easier than trying to sell to someone you don’t know.

You should take advantage of every opportunity to increase your sales volume within the existing customer base. Is there a complementary product they can purchase? Tell them about it at the register (or check-out). This is a proven and effective way to increase customer sales. If you already sell to customers, you may be surprised by the additional sales you can generate from them.